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social media
& strategy
Creative content and strategic thinking belong together. We position brands on the channels that count — for relationships that last, not for numbers that look good briefly.
four phases.
Instead of one long list, we have sorted the twelve services into four phases — in the order they actually come up in a project. Jump straight to whatever interests you.
analysis
Before anything gets posted comes the question of channel and audience. Platforms, target groups and how the brand is perceived.
3 services 02attitude
How a brand speaks decides whether it is recognised. Tone of voice, editorial direction and how to handle trends.
3 services 03delivery
From campaign planning to the daily work. Organic content, paid ads and collaborations.
4 services 04steering
What can be measured can be improved deliberately. Reviewing the results and preparing for the bad day.
2 servicesanalysis
3 servicesBefore anything gets posted, we settle where the audience actually is and what they expect there.
01 platform analysis
Not every channel suits every brand. Before we develop a strategy, we check which platforms are relevant at all.
We look at who actually uses each channel, what it can do and how it works — so the communication happens where the audience is active, not where you could also happen to have a presence.
02 audience analysis
We build a solid picture of the people you actually need to reach — not the people you would like to reach.
That takes in demographics, interests, behaviour and concrete needs. Only then does it become clear which message can land at all.
03 social listening
We watch what is being said about the brand — including where it does not post itself.
That shows how the brand is genuinely perceived, which topics are coming up and where opportunities or problems appear early, while they are still small.
attitude
3 servicesHow a brand speaks decides whether people recognise it.
01 brand voice & tone
Every brand has a personality of its own — most simply do not dare to show it.
We define a clear, consistent tone that stays recognisable across every channel. Dry, matter-of-fact or warm: what counts is that it sounds like you and not like the sector average.
02 content strategy
A presence that works needs content with relevance, not with frequency. We develop a strategy that thinks organic and paid content through together.
It follows what the audience genuinely needs — and what the brand can credibly say.
03 trends & innovation
The platform landscape changes quickly. We follow new formats, features and channels so we can judge early what will hold up.
Not every trend is worth joining. We also say when waiting is the better decision.
delivery
4 servicesFrom campaign planning to looking after the community day by day.
01 campaign management
We plan and run campaigns from start to finish — concept, production of the content, publishing and analysis.
All from one team, so nothing gets lost between the idea and what goes out.
02 paid social
Paid ads raise visibility and reach clearly defined audiences. We handle the creation, the delivery and the ongoing optimisation.
The aim is to spend the budget efficiently — not to spend it quickly.
03 community management
Talking to people directly makes a brand tangible. We answer questions, moderate discussions and respond to feedback.
This is the unspectacular part that decides whether reach turns into a relationship.
04 influencer marketing
Influencers can widen reach considerably — but only where the collaboration stays credible.
We identify partners who fit, coordinate the collaboration and make sure it matches the brand's values. A mismatched partnership does more harm than good.
Note: Paid collaborations have to be labelled as advertising. We implement that labelling properly.
steering
2 servicesWhat can be measured can be improved. And what goes wrong can be prepared for.
01 performance analytics
Whether a strategy works shows in the numbers, not in impressions. We review reach, engagement rate, conversion and cost-effectiveness.
From those findings we derive concrete adjustments — continuously, not once a quarter.
02 crisis management
Things escalate quickly online. We work out plans in advance for negative feedback and difficult situations.
What counts is how fast and how appropriately you respond. Start thinking about it when it happens and you have usually already lost.
goes with this.
Most projects connect to at least one of these disciplines.
project in mind?
Whether it's a single mark or a complete identity — it starts with the question of what the brand should stand for.
