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campaigns
& branding
A strong brand needs a clear identity and campaigns that pay into it. We tie attitude to reach — and say so when something is not worth doing.
four areas.
Instead of one long list, we have sorted the 14 services into four areas — from the brand foundation through campaign types and channels to the effect. Jump straight to whatever interests you.
brand foundation
The foundation has to stand before any campaign runs. Strategy, positioning and the question of starting again.
4 services 02campaign types
What the campaign is meant to achieve decides its form. Brand, product or occasion as the starting point.
3 services 03channels
Every channel has its own rules and its own strengths. Print, digital, classic and speaking to people directly.
4 services 04people & effect
Campaigns turned inwards and the question of what they achieved. Employer presence, recruitment and measurement.
3 servicesbrand foundation
4 servicesBefore any campaign runs, it has to be clear what the brand stands for. Otherwise every campaign becomes a one-off decision.
01 brand strategy
A brand is not made overnight, it is built and developed. The strategy sets out what you stand for and how that holds up over years.
This is the work nobody sees — and without it everything that follows becomes arbitrary.
02 brand positioning
Positioning means taking a place in the market that does not already belong to someone else. Market analysis and audience research show us where that place is.
The hardest question is usually not what you want to stand for but what you decide against. A position that excludes nobody positions nothing.
03 branding
Branding is more than a logo — it is the sum of every visual, verbal and emotional impression.
From the visual identity through the tone of voice to the communication, we make sure every touchpoint points the same way.
04 rebranding
Sometimes a brand needs refreshing: modernising the mark, adjusting the message or repositioning entirely.
One thing to keep in mind: A rebrand always costs part of the recognition you have built. We settle up front what has to stay and what can genuinely go — and advise against it when what you have still holds. The most common reason for a rebrand is that the people involved are tired of their own identity. For customers it is usually still new.
campaign types
3 servicesWhat the campaign is meant to achieve decides its form — not the other way round.
01 image campaigns
Image campaigns define how the brand is seen and put values and attitude in front rather than individual products.
They work more slowly than product advertising but go deeper — and pay into everything that comes after.
02 product campaigns
A new product deserves an appearance of its own. We tie design, narrative and marketing together to position it deliberately.
From the teaser phase to the launch — with a sequence that builds attention instead of spending it in a single day.
03 event campaigns
Trade fairs, roadshows, sponsorship or client events. We build campaigns around occasions that reach people in person.
What matters is the run-up and the follow-up. An event with neither fizzles out the same evening.
channels
4 servicesPrint, digital, classic — every channel has its own rules and its own strengths.
01 print campaigns
Print remains a strong instrument, because it has a physical presence that nothing digital replaces.
We design flyers, posters, advertisements, magazines and brochures — tuned to the visual identity and with production in view.
02 online campaigns
Digital campaigns build presence and allow you to speak to specific people. Ads on social networks, search advertising, content or collaborations.
The advantage over classic channels is that you can steer them: what is not working can be changed within days rather than at the next print run.
03 classic campaigns
Television, radio and outdoor advertising still have their place — when they are used strategically.
Their strength is broad reach and the credibility of the setting. Their weakness is wastage and inertia: once it is booked, it runs.
04 mailing campaigns
Mailings reach existing customers directly, without going through anyone else's algorithm. We develop both postal and digital direct approaches.
Note: Marketing emails need demonstrable consent, usually through double opt-in. Postal advertising follows different rules. We implement it cleanly on the technical side; the legal review belongs with your data protection advisers.
people & effect
3 servicesCampaigns turned inwards — and the question of whether any of it achieved anything.
01 employer branding
A company is only as strong as the people in it. Being attractive as an employer comes from a culture that can be shown.
We build campaigns that make your culture tangible — through social channels, career pages, staff videos or events.
One limitation: Employer branding can show what is there but cannot create what is missing. If the culture does not hold, a good campaign only speeds up how quickly that becomes obvious.
02 recruitment campaigns
Qualified people are looking for more than a job. Recruitment campaigns position you as an employer there are reasons to choose.
Whether social ads, video formats or targeted job postings — written in a way that stands apart from the standard listing.
03 performance marketing
Campaigns are meant to work, and as far as possible you should be able to see it. Tracking, A/B tests and ongoing analysis show us what does.
Budgets can then go where they do something instead of being spread evenly.
For context: Not everything is cleanly measurable. Image and brand building show over months and cannot be attributed to any single measure. Optimise only for what can be measured and at some point you are no longer building a brand, just closing deals.
goes with this.
Most projects connect to at least one of these disciplines.
project in mind?
Whether it's a single mark or a complete identity — it starts with the question of what the brand should stand for.
