design &
concept

Design is more than aesthetics — it is a strategic process. We develop concepts that do not just look good but carry a clear message.

12 services4 areasDE · EN · ES
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Phase 01

brand identity

3 services

The visual foundation — what makes a brand distinguishable from every other one.

01 corporate design +

A visual identity that holds up creates recognition and distinction — across every channel.

From the logo through stationery to the trade fair stand and digital media, we develop coherent brand worlds. What counts is not the single handsome design but the system behind it, the one that still works in five years.

02 logo design +

The logo is the visual anchor. Wordmark, symbol or a combination — we design marks that stay usable in every situation.

The process considers not only the aesthetics but the scaling: a logo has to work on the letterhead as well as it does as a tiny symbol in a browser tab or in single-colour embossing.

03 typography +

Type is not a detail but the tone in which a brand speaks. We select the families, fix the size relationships and spacing and document them in a system anyone can follow.

A considered typographic grid often does more for recognition than the logo — because it is visible on every page and not just in the corner.

That includes sorting out the licences: typefaces are licensed, and the terms for web, print and app differ. We tell you what that costs up front.

Phase 02

print & space

3 services

Design you hold in your hand or walk through.

01 editorial design +

Magazines, catalogues, annual reports, brochures. Good editorial design ties together structure, readability and a rhythm of its own.

We work with typography, an image concept and layout rules that still hold when the editorial team carries on by itself later.

Separate page: Editorial design is a focus of its own for us — from grid and type system through magazines and reports to supervision on press. To the full overview →

02 packaging design +

Packaging is often the first physical contact with a product and helps decide the purchase.

We design solutions where function and appearance fit together — with an eye on materials, folding systems and the feel of it. We use sustainable materials where they hold up technically and are not merely claimed on the label.

03 trade fair design +

Trade fairs are brand worlds you can walk into. We design stands through the use of space, visitor flow and interactive elements.

The most common mistake is wanting to show everything. A stand that makes one thing clear stays with people better than one that squeezes in twelve messages.

Phase 03

product

2 services

When it is not the communication being designed but the object itself.

01 product design +

Product design covers more than the outer form — it is about the whole of how something is used. A product has to work, fit sensibly into everyday life and still set something off.

We look at what the market needs, take manufacturing into account and develop solutions that hold up both as design and commercially — from the idea to the production run.

02 industrial design +

Industrial design ties engineering to design, function to commercial sense.

We develop solutions that respect the production process, use material efficiently and are built to last — from machines and devices to consumer goods.

That takes an understanding of manufacturing technique and ergonomics. Where specialist expertise is needed, we work with engineering and production rather than claiming it ourselves.

Phase 04

digital & advertising

4 services

Design for screens, movement and campaigns.

01 digital & ui/ux design +

On screen, usability counts as much as appearance. We design interfaces for websites, applications and interactive platforms.

UX settles how something works, UI how it looks. The two belong together — a handsome interface nobody can operate has failed.

02 motion design +

Design does not have to stand still. Animated logos, moving web elements or explanatory formats create attention and show processes that are hard to convey statically.

Used sparingly, movement works. Used everywhere, it turns into noise.

03 advertising & ads +

From the conventional print advertisement to the digital banner. We develop advertising with strong imagery and a clear message.

The challenge is the same everywhere: within seconds it has to be clear what this is about and why it concerns anyone.

04 advertorial design +

Advertorials combine editorial form with commercial intent and present offers in a high-quality setting.

We design them so that they genuinely offer something rather than merely looking like an article.

Note: Advertorials have to be labelled — they must be recognisable as advertising. That is not a formality: undisclosed advertising is legally actionable and damages exactly the trust the piece was meant to build.

project in mind?

Whether it's a single mark or a complete identity — it starts with the question of what the brand should stand for.

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