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editorial design
& magazines
Layouts that lead rather than merely decorate. Magazines, reports and books — with a grid that holds and typography with rhythm.
four phases.
The 14 services follow the path of a publication — from the rule set through the formats and digital versions to print production. Jump straight to whatever interests you.
concept & system
The rule set comes before any design. Grid, typography and image language as a system that holds.
4 services 02publications
What actually gets made in the end. Magazines, reports, catalogues and books, each with its own logic.
4 services 03digital & series
Publications beyond the printed issue. Screen formats and templates for recurring editions.
3 services 04production
The route from file to finished copy. Prepress, choice of material and supervision on press.
3 servicesconcept & system
4 servicesThe rule set comes before the first page is designed — otherwise you start improvising around page thirty.
01 publication concept
It starts with the question of what the publication has to achieve and who it is made for. Extent, rhythm, format and production route follow from that.
We also settle who supplies the content and in what state. That is the most common breaking point: a layout that assumes perfect copy does not work when the copy is written last.
02 layout grid
The grid is the backbone of any publication. It fixes columns, margins, baseline and image formats and makes even varied content belong together.
A good grid does not constrain, it frees: once you know where the rules are, you can break them deliberately. We build it so that it still holds with twice the amount of copy.
03 typographic system
Type families, size relationships, leading and emphasis — defined and documented, so every issue sounds the same.
That includes sorting out the licences. Typefaces are licensed, and the terms for print, web and e-paper differ. We tell you what that costs up front.
04 image concept
Which images, in what mood, at what size. An image concept stops a publication looking as though it was assembled from twelve different sources.
We set the image language, the cropping and the captions, and settle what gets supplied and what has to be produced.
publications
4 servicesWhat actually gets made — from the magazine to the annual report.
01 corporate magazine
Customer, staff and trade magazines. A magazine is the most demanding form, because it has to work across issues and not just once.
We develop the architecture of the issue, recurring sections and narrative formats — and a layout an editorial team can work with later on.
02 annual & sustainability reports
Reports combine obligatory content with presentation. We structure figures, tables and charts so they become readable rather than merely complete.
Note: Annual reports and sustainability reporting carry content requirements that depend on the size and legal form of the company. We design and typeset; which disclosures are obligatory is for your auditors or legal advisers to settle.
03 brochures & catalogues
Image brochures, product catalogues and sales material. Here the structure decides everything: a catalogue in which you cannot find what you are looking for is not a catalogue.
With extensive product data we work from structured sources, so updates do not mean manual work every time.
04 books & lookbooks
Photo books, anniversary volumes, collection lookbooks. Formats where paper, binding and rhythm decide the effect.
We plan the extent and the signature layout from the start — a book with 130 pages costs more to produce than one with 128.
digital & series
3 servicesPublications that do not only appear in print — or that appear again and again.
01 digital magazines & e-paper
Publications for screen and tablet. We design them so the content works without a fixed page size.
Depending on the requirement, as a page-turning e-paper, a responsive web publication or a PDF with bookmarks and links.
02 editorial for web
Editorial formats on the website: journal, expert pieces, features. The same care as in print, under different conditions.
Reading typography on screen follows its own rules — line length, contrast and rhythm decide whether a long piece is read or skimmed.
03 design templates & guidelines
So that a publication holds together across issues, we hand it over as a system: master pages, paragraph styles and a documented rule set.
On request we train your editorial team, so later issues can be produced in house and only the sign-off stays with us.
production
3 servicesThe route from file to finished copy — where design turns into an object.
01 artwork & prepress
Bleed, colour profiles, overprint, type licences, image resolution. The unspectacular part that decides whether the result matches the design.
We supply print-ready files to each printer's specification and handle the coordination.
02 paper & finishing
Choice of paper, weight, binding and finishes such as embossing, varnish or lamination. The feel of it is the part digital formats cannot replace.
We choose with both effect and budget in view — and say where a finish makes the difference and where it is simply expensive.
03 on-press supervision
On request we see the print through: proof approval, press check on site and inspection of the first sheets.
For large print runs or demanding colour it is worth it — what gets corrected on press cannot be changed afterwards.
goes with this.
Most projects connect to at least one of these disciplines.
project in mind?
Whether it's a single mark or a complete identity — it starts with the question of what the brand should stand for.
