copywriting
& text

Every brand has a personality — most simply do not show it. We define the brand voice and set it down in guidelines, so it stays the same across every channel.

This is the least spectacular point on the page and at the same time the most effective: without a settled tone everyone involved writes differently, and the brand sounds like a different company on every channel.

A name is identity, promise and recognition in one. A good name settles in, sets off associations and carries for years.

We develop naming concepts for companies, products and services — from the first gathering of ideas to the final choice.

On trademark research: We check names for obvious collisions and search the relevant registers. The binding trademark clearance and the registration itself belong with a specialist intellectual property lawyer — that is the only place you get legal certainty.

Every piece of communication starts with a concept, not with an empty document. We develop text that is meant to achieve something rather than only sound good.

Campaign, social media, press release or website — the form follows the aim, and findability is built in from the start rather than forced in afterwards.

Stories make brands tangible. We develop narrative concepts that fill a brand with personality rather than with claims.

Usable in brand films, campaigns, magazines and on social channels — wherever there is room for more than one sentence.

Magazine pieces, advertorials and company blogs combine journalistic storytelling with a clear communication aim.

Good pieces offer something genuinely useful — otherwise readers see through the intention immediately.

Note: Paid editorial pieces have to be labelled as advertising. We implement that properly; disguised advertising costs more credibility than the piece brings in.

A text has to be read by people and found by search engines — in that order.

We work with relevant search terms, a clear structure and content that still holds up if you take the search engine out of the picture. Text written only for rankings is obvious to everyone by now.