Book a call →
trade fairs & digital
experience
A trade fair appearance is more than a handsome stand. We cover every phase — from planning to the follow-up, so that visitors turn into contacts who stay.
four phases.
The twelve services follow the timeline of a trade fair appearance — from the first decisions to the analysis once the stand comes down. Jump straight to whatever interests you.
preparation
The decisions are made long before the build. Format, objectives and the planning around the fair days.
3 services 02stand & design
The physical appearance from sketch to build. Design, technical planning and the whole of the logistics.
3 services 03on site
The days everything has been leading up to. The programme at the stand, presentations and interactive elements.
3 services 04effect
The return is decided after the stand comes down. Following up contacts and extending the effect digitally.
3 servicespreparation
3 servicesThe decisions taken long before the build — and the ones that determine whether it works.
01 analogue, digital & hybrid fairs
Trade fairs have changed. Classic formats stay important for meeting people in person, while digital and hybrid versions matter more alongside them.
We settle which format suits your goals. Hybrid fairs also reach an online audience — through live chats, digital showrooms, webinars or AR presentations.
Honestly assessed: Hybrid means twice the work, not twice the effect at the same price. Where budget and team are limited, one format done well usually beats two done halfway.
02 consultation
A trade fair appearance is a considerable investment. Before anything gets designed, we settle what it has to achieve: visibility, new contacts, a product launch or a position in the sector.
Everything else follows from that — size of stand, location, staffing and how the budget is split. Keeping to that order saves the most expensive corrections.
03 run-up and follow-up
A trade fair appearance does not start with the build and does not end when the stand comes down.
The run-up covers appointments with existing customers, announcements on your own channels and briefing the stand team. The follow-up covers the analysis: how many contacts, of what quality, at what cost.
The most common mistake is putting all the effort into the stand and leaving nothing for what comes before and after.
stand & design
3 servicesThe physical appearance — from the first sketch to the finished build.
01 stand concept
The stand is the first impression. A concept that has been thought through draws people in, carries the brand identity and creates an atmosphere in which conversations start.
The most common mistake is wanting to show everything. A stand that makes one thing clear is remembered better than one with twelve messages.
02 fair planning, cad & technology
We visualise the stand in advance with detailed CAD plans and 3D views, so that its effect is clear before anything is built.
On top of that comes the technology — from displays to interactive elements.
For stand construction, structural engineering and fire safety we work with specialist partners. The requirements differ considerably from one venue to the next.
03 coordination & logistics
A trade fair appearance has a lot of moving parts: delivery, build, technology, staff, dismantling, transport back.
We take on the planning and coordination, so you can concentrate on the conversations rather than on where the pallet has got to.
on site
3 servicesThe days everything led up to. This is where it is decided whether the effort pays off.
01 fair events & staff
A trade fair is more than a stand. Live demonstrations, networking events or interactive activities give people a reason to stay.
When it comes to staffing, we make sure the people on the stand suit the brand and can answer properly — friendliness alone is no substitute for an answer to a technical question.
02 fair presentation
Keynote, product launch or live demo — a good presentation is the difference between an audience and onlookers.
We help with the structure, the pacing and the delivery, so the core message also lands with the people who stop for two minutes.
03 digital experience
Trade fairs today are interactive experiences. Our digital solutions cover:
- AR and VR — making products experienceable virtually, particularly large equipment
- Touchscreens and interactive displays — letting people find the information themselves
- Live streaming and digital showrooms — reach beyond the venue
- Playful elements — incentives that make people stay
What matters is the purpose: technology meant only to impress gets tried once and then walked past.
effect
3 servicesWhat happens after the stand comes down — and whether the investment paid off.
01 lead management
A trade fair produces contacts. Whether they turn into customers is decided in the days that follow.
We set up how contacts are captured, connect it to your existing systems and build automated follow-ups, so nobody disappears into a pile of business cards.
Note: Getting in touch after the fair falls under the same consent rules as anything else. Digital capture systems should handle that cleanly from the start.
02 trade fair film
A trade fair film works three times over: as an announcement beforehand, as a loop at the stand and as a review afterwards.
We produce it from a mix of on-site footage, animation and interviews — and plan the shoot so it does not disrupt the fair.
03 content for social & pr
A trade fair appearance should also reach the people who were not there. We produce posts for social channels, vlogs, PR copy and behind-the-scenes footage.
That extends the effect beyond the fair days — provided it is planned in advance and not handled on the side with a phone.
goes with this.
Most projects connect to at least one of these disciplines.
project in mind?
Whether it's a single mark or a complete identity — it starts with the question of what the brand should stand for.
